| Multilisting : 21st Century Marketing |
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Age-old traditional techniques and methods of trying to rent out your rental property by oneself or giving your property to 1 or 2 agents, placing adverts in corner shops and in 1 or 2 newspapers seem to be no longer effective. The simple fact is that your ability to rent out a property quickly and to the right tenant is a major determinant in how successful you are as a landlord. Gone are the days of the static labour force, where people worked and lived in the same community for life. Prospective tenants are now very mobileIt does not necessarily mean that a tenant who wants to move into a property in Highbury currently lives near Highbury. They might be living in Milton Keynes at the moment so even advertising with your local agent might not necessarily ensure your property is seen or heard of by this prospective tenant.To attract the tenant of your dreams that is suitable for your property, you need to ensure your property is marketed far and wide and to the right kind of people. The danger here if you get it wrong, is that your property stays too long on the market or you attract the wrong sort of tenants. Getting the wrong tenants could be a nightmare as it might be quite expensive and long winded to get the wrong tenant out.For majority of landlords, having a property empty for 30 days would certainly mean that the whole year’s rental profit is lost. It’s not been uncommon to hear of properties lying empty for over 3 months with only a handful of prospective tenants viewing.Renting out a property is set to get more difficult as the "buy to let" market becomes saturated and competition to rent out properties hots up as more property owners struggling with their mortgage put up their properties for renting as a last resort. There are now more empty properties on the market than ever, more buy to let landlords, more choice of properties for tenants, rising interest rates, more legislation to conform to and increasing advert cost plus whopping agency fees to contend with.Together with the fact that tenants on average change tenancy every 15 months. It’s no wonder some landlords just can't get the property business to work out. What is needed is a Rapid and Effective Letting System that is conducive to the 21st century. Some of the systems in use by profesional landlords are as follows: 1. Using the services of an agent that has a multitude of letting offices across the country 2. Instructing agents through an area by using online facilities like "estate angels" and "email for property" 3. Using a multi-listing service such as www.speedlettings.com ; a system that allows a landlord to instruct a massive sales force to advertise and rent out their property. It's not uncommon for landlords using this service to rent out their properties in hours. Landlords using these new methods often tend to get their property vacancy circulated widely and susequently tend to rent it quicker than those using 1 or 2 agents. They also tend to save on letting agency fees and advertisement fees. |